The York University Magazine Rate Card

The York University Magazine is York University's alumni publication. The magazine publishes three times during the academic year and is distributed to York University alumni and donors, as well as to business and government officials, educators and news media. York Faculty and staff can also read it via the University’s intranet.

The fall print edition has a guaranteed circulation of 250,000, and offers a full range of advertising opportunities. The online-only digital edition is produced and distributed to 100,000+ alumni and donors in the spring/summer and winter and does not offer advertising at this time.

All issues are posted online for public viewing in an easy-to-read digital format.

Publishing Schedule

Issue Booking deadline Material deadline Publication date
Summer 2020 Issue
N/A N/A June 24, 2019
(online only)
Fall 2020 Issue
July 15, 2020 Aug. 19, 2020 Oct. 16, 2020
(printed and online)
Winter 2021 Issue
N/A N/A Feb. 18, 2021
(online only)

Publisher reserves the right to make minor variations to publication dates.

Rate Card

Print circulation: 250,000
These rates are guaranteed for the Fall 2020 printed issue only, as our digital magazine does not currently contain advertising.

Full page $5,900
Half-page horizontal $3,600
Double half-page spread $6,500
Double-page spread $9,900
Black and white
Full page $4,500
Half-page horizontal $2,700
Double half-page spread $4,950
Double-page spread $8,000
Outside back $8,300
Inside front/back $7,200
Inside front spread $11,900


Special Rates and Commissions

Consecutive pages: 10 per cent discount

Guaranteed position premium: add 20 per cent on earned space rate

Rates for business reply cards, stitched-in inserts: available on request

Educational/university rates: available on request

Agency commission: not included

Mechanical Specifications

Standard Unit Sizes Wide x Deep (no bleed) Bleed Unit
Double-page spread 15 3/8" x 9 3/4" (type margins) 16 3/4" x 11 1/4"
Full page 7 1/4" x 9 3/4" (type margins) 8 5/8" x 11 1/4"
Double half-page spread 15 3/8" x 4 3/4" 16 3/4" x 5 7/8"
Half-page horizontal 7 1/4" x 4 3/4" 8 5/8" x 5 7/8"

Printed: heat-set web (alumni); sheet-fed (campus)

Trim size: 8 1/8" x 10 3/4"

Binding: saddle stitched; two wire

Type page: 7 1/4" x 9 3/4". Keep all critical graphic material a minimum 1/4" from final trim 8 1/8" x 10 3/4"

Bleeds: minimum bleed 1/4" on all sides. Indicate trim and bleed marks

Delivery: digital file format, ready for printing with proof attached. InDesign or high-resolution PDF preferred; further information about file formats available on request

Advertising Policy

The publisher reserves the right to refuse or cancel any advertisement at any time. All advertising is published upon the understanding that the advertiser assumes full responsibility for all advertising submitted, printed and published. Advertising and editorial content in The York University Magazine are independent and no special editorial consideration of any kind shall be part of any agreement.

For information and bookings, contact:
Rod Thornton, Communication & Public Affairs
York University