The York University Magazine Rate Card

The York University Magazine is published once a year in print, with a guaranteed printed circulation of 240,000, and twice as an online-only edition that does not currently contain advertising. It is cover-dated Fall (October), Winter (February) and Summer (June). It is distributed to York alumni and donors, as well as to selected business and government officials, educators and news media. Faculty and staff have access to it online and via York’s intranet, yu link.

All issues are posted online for public viewing in an easy-to-read digital format.

Publishing Schedule

Issue Booking deadline Material deadline Publication date
Winter 2018 Issue
(February)
N/A N/A Feb. 20, 2018
(online only)
Summer 2018 Issue
(May)
N/A N/A June 18, 2018
(online only)
Fall 2018 Issue
(October)
July 16, 2018 Aug. 20, 2018 Oct. 15, 2018
(printed and online)

Publisher reserves the right to make minor variations to publication dates.

Rate Card

Circulation: 240,000
These rates are guaranteed through the Fall 2018 issue.

Four-colour 1 time 2 times 3 times Additional
Full page $5,900 $5,600 $5,300 $4,800
Half-page horizontal $3,600 $3,400 $3,200 $2,900
Double half-page spread $6,500 $6,150 $5,850 $5,200
Double-page spread $9,900 $9,400 $8,900 $7,900
Covers 1 time 2 times 3 times Additional
Outside back $8,300 $7,900 $7,500
Inside front/back $7,200 $6,800 $6,500 $5,900
Inside front spread $11,900 $11,300 $10,700
Black and white 1 time 2 times 3 times Additional
Full page $4,500 $4,250 $4,000 $3,600
Half-page horizontal $2,700 $2,550 $2,400 $2,150
Double half-page spread $4,950 $4,700 $4,450 $3,950
Double-page spread $8,000 $7,600 $7,200 $6,400

Special Rates and Commissions

Polybagged outserts: Targeted deliveries to specific graduates, age ranges, geographical areas, postal codes and other demographics can be arranged. Most sizes can be accommodated, up to 8" x 11", and multi-page insertions are welcome

Full-run polybagged outsert: $150 per thousand; other prices available on request

Consecutive pages: 10 per cent discount

Guaranteed position premium: add 20 per cent on earned space rate

Rates for business reply cards, stitched-in inserts: available on request

Educational/university rates: available on request

Agency commission: not included

Mechanical Specifications

Standard Unit Sizes Wide x Deep (no bleed) Bleed Unit
Double-page spread 15 3/8" x 9 3/4" (type margins) 16 3/4" x 11 1/4"
Full page 7 1/4" x 9 3/4" (type margins) 8 5/8" x 11 1/4"
Double half-page spread 15 3/8" x 4 3/4" 16 3/4" x 5 7/8"
Half-page horizontal 7 1/4" x 4 3/4" 8 5/8" x 5 7/8"

Printed: heat-set web (alumni); sheet-fed (campus)

Trim size: 8 1/8" x 10 3/4"

Binding: saddle stitched; two wire

Type page: 7 1/4" x 9 3/4". Keep all critical graphic material a minimum 1/4" from final trim 8 1/8" x 10 3/4"

Bleeds: minimum bleed 1/4" on all sides. Indicate trim and bleed marks

Delivery: digital file format, ready for printing with proof attached. InDesign or high-resolution PDF preferred; further information about file formats available on request

Advertising Policy

The publisher reserves the right to refuse or cancel any advertisement at any time. All advertising is published upon the understanding that the advertiser assumes full responsibility for all advertising submitted, printed and published. Advertising and editorial content in The York University Magazine are independent and no special editorial consideration of any kind shall be part of any agreement.

For information and bookings, contact:
Rod Thornton, Communication & Public Affairs
York University
thornto@yorku.ca