Marketing & Creative Services provides York U with a fully integrated range of marketing, consultation, creative and brand management services to effectively promote and leverage York U’s brand and reputation. The unit develops and implements brand and marketing strategies for the institution and individual faculties/schools/divisions in all areas of marketing, including visual identity standards and creative support for the design and production of high-quality marketing, communication and promotional materials. A key component of this unit is to proactively identify opportunities to raise the profile of the institution through innovative and impactful marketing ideas.
The following tools and resources are available to University communicators on the Brand Toolbox to ensure consistent representation of the York U brand in all communications:
- Visual Standards
- Web Toolbox
- Social Media Guidelines
- York U Logos
- Image Collection
- Language Style Guide
- Photography/Video Resources and Forms
If you need brand or marketing support, please contact Marketing & Creative Services.